Great design is always a visceral process. It is something that you filter through your own perception, your own view of the world at the moment. And out of this you will find a new voice, a new message, a new pattern, a new motive. This is exactly what Idli, A boutique nestled in the beautiful Narain Niwas Palace -Jaipur, stands for. Idli has been featured in the likes of Architectural Digest, Elle Decor, Condenast Traveller etc. Aromaoflife got a chance to visit the boutique and have a tête-à-tête with the man behind this creative venture.
Thierry Journo – Founder of Idli
Passionate about the history of art and painting, Thierry Journo began his training by being a copyist at the Louvre museum and then attended many creators like Thierry Mugler and Andrée Putman. As an illustrator, he collaborated with John Galliano to draw his collections.
Thierry has used all techniques of marquetry on marble, brocades, jacquarts or wood paintings common in the eighteenth century in France to invent his new art of living magico-mythical and colorful. Palm trees, anime, flowers, Chinese or tie and dye are all hand-drawn by him and then embroidered or printed to the rhythm of slow fashion. The apparel pieces that he has designed with brocade completely blew our mind and we will be doing a separate blogpost on them.
The thought process behind Idli –
In our interaction with Thierry, his love for all things handcrafted was clearly palpable. That was the main driving force for him to choose India, where there’s a parallel market for handmade things and each region is so rich and unique in terms of its craft. He doesn’t believe in the concept of mass production like the one being followed in China, for him art is something very divine and exotic. Each of his design is unique and no bulk production is done. Things are customised on request by a client but nothing is replicated. Thierry is passionately pursuing what he believes in and Idli totally reflects that.
Thierry stays in India for six months and for rest of the year he travels all over the world. He believes that creativity comes when one travels, marvels at art, architecture, interiors and history. And this is why visiting the boutique transports you to a different world- where life is slow-paced and where people have time to appreciate all things beautiful. It was almost like visiting a Morrocan souk minus the chaos.
Here are the pictures from our visit to Idli, you can have a look at their website for more details – Idli Design
(Please Note- All information is based on the interaction we had with Mr Thierry Journo and the pictures are from our visit to the boutique. A special thanks to the Store Manager- Rafia for all the help)